Sunday, June 14, 2009

Greenpeace Misses the Boat with Its Green IT Campaign


GreenerComputing
By Preston Gralla, June 8, 2009

Greenpeace recently made headlines with its "CoolIT Challenge" in which it issued a scorecard about the green IT actions of top technology vendors such as IBM, Dell, Sun, Intel, and Cisco. Greenpeace concluded all of them were doing a poor job --- but it's Greenpeace itself, not the tech firms, that missed the boat. The Greenpeace campaign, while well-intentioned, is simplistic and misguided...

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